Cadillac 1993 DeVille Manuale utente

DEVILLE

OWNER'SLCTERATURE

PENALTY

LEADERSHIP

CCad;llac

Motor

Car

Co.

Detmit.

Mich.)

THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST

JANUARY ZND. IN

THE

YEAR

1915

Few

automobiles

are

fortunate

enough

have

the

rich

heritage

that

Cadillace

The

name

Cadiflac

appropriately

that

Antoine

Mothe

Cadillac,

the

French

military

commander

who

founded

the

city

Detroit

1701.

What

better

name

for

the

oldest

automobile

manufacturer

Detroit.

Henry

Leland, known as the

master of precision, initiated his pre-

cision manufacturing techniques at

the founding

Cadillac

in1902.Hisexacting

standards prompted the

motto

which

Cadillac

has been guided over the

years

“Craftsmanship

Creed

Accuracy

Law.”

The introduction of

Club

England awarded the pres-

to Cadillac twice

. .

first in

1908

for achieving

perfect interchangeability

of parts and again in

1912

for introducing the elec-

tric self starter,electric

lightingandignition

system.

Cadillac is the only

American manufacturer

the first four cylinder en- towin this honorand

the

gine in

1905

ledtheindustryand only manufacturer in the worldtowin

enabled Cadillacs to travel at speeds

up to

mph.

For attention to quality and in-

novation,the Royal Automobile

twice.

commonplace as stan-

dardized parts are today,in

1908

parts

were still individuallyhandfitted

both in production and service.

Jtandardization opened the eyes

the industrial world and was the cor-

ner-sone

modern

production. From thisachievement

evolved the reference to Cadillac as

“Standardof the World:’

1909

Cadillac was purchased

the then new General Motors

Corporation.Convenience,clean-

liness and all-weather comfort were

greatly enhanced in

1910

when

Cad-

illac became the first manufacturer

to offerclosed bodies as standard

equipment.

“The Penalty of Leadership”

first appeared in the January

1915

issue of The Saturdav Evening.Post

as an expression of the Cadillac com-

mitment to leadership, quality, and

innovation.

is widely regarded as

one

thefinestdocumentsever

written and was published following

the introduction of the first produc-

tion

engine. The

was stan-

dard in all

1915

model Cadillacs.

Many Cadillac “firsts”have fol-

lowed over the years, including the

synchro-mech clashless transmis-

sion,

nation-widecomprehensive

V-16

Engine

service policy, securityplate

chrome plating and the first

glass,

car to

bedesigned

a stylist

(1927

La-

Salle/HarleyEarl).The

’30s

wit-

nessed production of

the

smooth

and

quiet

V12

and

The crisp, contemporary lines

the

1938

Special series ushered in a

new era in styling.

During World War

11,

shortly

after Pearl Harbor, Cadillac discon-

tinued car production for thefirst

time since

1902

in order to construct

lighttanks,combatvehiclesand

internal parts for Allison

1710

en-

gines. Two Cadillac

engines and

Hydra-Matictransmissionswere

used in each tank.

I-

For the 1948model,Cadillac

introducedthe

which set the trend in automotive

styling for nearly two decades. This

was followed

the

1949

model with

the two door hardtop CoupeDeVille

andthemodernoverheadvalve,

high compression

engine

Engineering innovations, con-

veniences and styling dominated the

'50s

and '60s. Cruise control, auto-

maticclimatecontrol,

tilt

and

telescoping steering wheels, twilight

sentinel and four door hard tops all

debuted in these years. In

1957

the

Eldorado Brougham featured

ad-

vances such as air suspension, mem-

oryseat,automaticelectricdoor

locks,transistor radio, a brushed

stainlesssteel roof and

low

profile

tires.

The

Eldorado,I

introduced

1953,

was redesigned for 1967as the

first front wheel drive personal

lux-

ury

car. The

472

cu. in.

engine

used in

all

Cadillacs

1968and

1969

was enlarged to

500

cu. in. for

all

1970

Eldorados.

An Air Cushion Restraint Sys-

tem (airbag) was available for

1974,

1975

and 1976 Cadillacs.

Analog Electronic Fuel Injec-

tion was available, on

1975

Cadillacs

and was standard on

the

new inter-

national size1976 Seville.In1978,

the Trip Computer option incor-

porated an on-board microprocessor.

'"1

This rich traditioncontinues

into the

'90s

Cadillac

became the

first automobilemanufacturer to be

awardedtheprestigious Malcolm

Baldrige National

Quality

Award.

The

1992

Seville

STS

is the first

car ever to win all three major auto-

motiveawards:Car of the Year,

Motor Trend; TenBest List,

Car

Driver; Car of the Year, Automobile

Magazine.

1993

CadillacAllantC in stock

technical configuration, was selected

as the pace car for the 76th Indianap-

olis

500.

Thedemanding pacecar

performance and handling require-

mentswere metbecause of such

advanced systems

the

valve,

dual overhead camshaft, Northstar

4.6

liter

engine, 4t80

electroni-

cally controlled automatic transaxle,

road sensing suspension,speedsen-

sitive steering, anrilock brakes and

traction control.

For

morethanninedecades

Cadillac has been

leader in quality

and technical innovation. Now more

than

ever, substance takes shape

1931

CADILLAC

V-12

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