Nokia N Series Manuale utente

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VAR Training Manual

and Reference Guide

Nokia Point & Find

VAR Training Manual

and Reference Guide

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Nokia and Nokia Point & Find are trademarks of Nokia.

Nokia Point & Find

VAR Training Manual and Reference Guide

Version 1.0

September 2009

0.3

VAR Training Manual

and Reference Guide

1. Welcome and Introduction

Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the

Nokia vision; a brief intro to Nokia as a global company/brand;

and a description of the Nokia Point & Find concept and vision.

2. Chapter Overview

Provides a content overview and a brief on each chapter.

3. The Nokia Point & Find Story

Provides an overview of the Nokia Point & Find concept and

service, along with the big-picture market opportunity in mobile

Internet services; additional background and market context for

the Nokia Point & Find service; essential terms and concepts; and

detailed examples of the solutions and services made possible

by Nokia Point & Find.

4. Using the Nokia Point & Find Client App

Provides detailed instructions on how people use the Nokia Point

& Find client application, including detailed info on the client ap-

plication’s user interface, functions, controls, and options.

5. Intro to Creating Nokia Point & Find Worlds

Provides an introduction and overview of the Nokia Point & Find

development process and the two, easy-to-use development

tools, the Nokia Point & Find Management Portal, and the Nokia

Point & Find client application.

6. Publishing Worlds with the Management Portal

(Publisher’s Manual) Provides detailed information on how to

use the Nokia Point & Find Management Portal to create, man-

age, and customize Nokia Point & Find services.

7. Tagging Objects with the

Nokia Point & Find Client Application

(Publisher’s Manual) Explains how to use the Nokia Point & Find

client application to tag the objects of your world.

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3.1

4.1

5.1

6.1

7.1

CHAPTER PAGE

Table of Contents

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1.1

VAR Training Manual

and Reference Guide

Welcome & Introduction:

Nokia Vision and

Commitment

Chapter 1

1.2

Chapter 1 Welcome & Introduction: Nokia Vision and Commitment

Nokia Welcome

from CEO Olli-Pekka Kallasvuo

There are more than six billion of us on this planet. We are all differ-

ent and we value many different things in life. To some people, what

matters is staying in touch and sharing experiences; others want to

provide for their families and get ahead in their careers; some just

want to have fun and live for the moment. More often than not, what

matters to you is a unique combination of all of these.

At Nokia we increasingly see mobile communications helping every-

one connect to the things that matter most in their lives. And be-

cause that’s important in itself, that means being connected any time

and in any place.

Connecting people in new and exciting ways means giving everyone

the power to choose when and how to stay in touch with those im-

portant things, so that they can make the most out of every moment.

The majority of the people on this planet already have a mobile de-

vice, but we are entering an age where soon a whole world of smart

services will be a part of each person’s life.

So imagine an entire planet where people, places and information

are seamlessly connected; where communications devices and servic-

es are such an integral and indispensable part of our lives, they really

do become second nature.

This is how we see the world and the role of communications in mak-

ing it happen. On the following pages we hope you’ll get some idea

of how Nokia is making this come to life.

Olli-Pekka Kallasvuo

Nokia CEO

Welcome & Introduction:

Nokia Vision and Commitment

1.3

VAR Training Manual

and Reference Guide

Nokia is the global leader in mobile devices

Nokia is the world leader in mobility, driving the transformation and

growth of the converging Internet and communications industries.

On a global scale, Nokia dominates the mobile device market with

39% market share in 2008. Nokia is one of the top global brands in

the world—ranked the fth best brand in the world by Interbrand in

2008, for the second consecutive year—with market leadership in

many important international markets. More than one billion people

place their trust in Nokia devices and services each and every day.

Nokia is committed to lead in mobile Internet services

Nokia is about enhancing communication and exploring new ways to

exchange information. Nokia’s strategy is to build trusted consumer

relationships by offering compelling and valued consumer solutions

that combine beautiful devices with context enriched services for

music, games, messaging, maps, next-gen search, interactive experi-

ences, and mobile marketing solutions.

Nokia in brief

Nokia is the world’s number one manufacturer of mobile devices by market share and a

leader in the converging Internet and communications industries. Nokia also provides

comprehensive digital map information through NAVTEQ, and sells equipment, solutions

and services for communications networks through Nokia Siemens Networks.

2008 Nokia facts and gures

Head ofce in Finland; R&D, production, sales, marketing activities around the world•

World’s #1 manufacturer of mobile devices, with estimated 39% share of global•

device market in 2008

Mobile device volume 468 million units•

Net sales EUR 50.7 billion•

Operating prot EUR 5.0 billion•

Strong R&D presence in 16 countries•

R&D investment EUR 6.0 billion•

Sales in more than 150 countries•

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Chapter 1 Welcome & Introduction: Nokia Vision and Commitment

The Nokia Point & Find concept:

Connect real life to the digital world

Connect the physical and digital worlds•

Make real life objects interactive•

Connect physical objects to related digital content and•

services—in a manner that is easy and convenient for

people on the go to access

Point Find

Real life physical objects Related digital content and services

Buildings Location-based Web info and content

Products Web-based transactions

Logos SMS text and email messages

Billboards Initiating phone calls

Magazine Ads, Articles Streaming video and audio

Other LBS: Locations, maps and directions

The Nokia Point & Find vision is to become a next-

gen services business that leads in mobile access to

content, services, and transactions.

2.1

VAR Training Manual

and Reference Guide

Chapter Overview

Chapter 2

2.2

Chapter 2 Chapter Overview

This Guide helps VARs develop and

sell Nokia Point & Find services

This manual and guide book teaches VARs how to:

Create, develop, and manage Nokia Point & Find services.•

Effectively talk about, understand, and sell Nokia•

Point & Find services.

Nokia Point & Find Training Manual

and Reference Guide—for VARs

The Nokia Point & Find VAR Training Manual and Reference Guide

is designed primarily for use as a stand-alone training manual and

reference book, developed for VARs involved in the sales and develop-

ment of Nokia Point & Find services.

Chapter briefs

1. Welcome and Introduction

Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the Nokia

vision; a brief intro to Nokia as a global company/brand; and a

description of the Nokia Point & Find concept and vision.

2. Chapter Overview

Provides a content overview and a brief on each chapter.

3. The Nokia Point & Find Story

Provides an overview of the Nokia Point & Find concept and

service, along with the big-picture market opportunity in mobile

Internet services; additional background and market context for

the Nokia Point & Find service; essential terms and concepts; and

detailed examples of the solutions and services made possible by

Nokia Point & Find.

Chapter Overview

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