Polaroid 690 SLR Disegno dimensionale
Product Information Manual
Polaroid 690 SLR Instant Camera
October 1996
Polaroid Corporation
Customer Care Center
Technical Services
201 Burlington Road
Bedford MA 01730
690
Product Information
Polaroid
2
690
Table of contents
Product Name...........................................................................................................3
Product Description...................................................................................................3
Pricing/PID Numbers - Camera and Accessories........................................................3
Marketing strategy....................................................................................................4
Forecast for Fourth Quarter 1996..............................................................................4
Camera Components.................................................................................................5
Features....................................................................................................................6
Benefits.....................................................................................................................7
Specifications............................................................................................................8
Applications..............................................................................................................9
Recommended Films..................................................................................................9
Operating Tips...........................................................................................................9
Potential Operator Errors.........................................................................................12
Warranty..................................................................................................................14
Service.....................................................................................................................14
Questions and Answers.............................................................................................15
Product Information
Polaroid
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690
Product Name
Polaroid 690 SLR Instant Camera
Product Description
The Polaroid 690 Camera is the high-end Polaroid single-lens
reflex camera, offering commercial, professional and consumer
photo hobbyists the ultimate in 600 instant photography.
This model is an updated version of the Model 680.
Major differences include the strobe circuit, strobe circuit wiring
connection, housing and specific parts for the light measuring
sensor module.
The Model 690 offers through-the-lens viewing, AutoFocus with
ultrasound, a precise, 4-element coated glass lens, close-up
capability (without accessory closeup lens) to 10.4 inches (26cm)
and an automatic electronic flash.
Pricing/PID Numbers - Camera and Accessories
Description Suggested PID #
List Price
(U.S. Pricing only)
Camera:$399.00 621878
Accessories:
Carrying case: $24.95 622165
Close-up lens:* $49.95 622166
*Focuses at a distance of 13.76cm to produce life-size (1:1) images
Product Information
Polaroid
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690
Marketing strategy
Marketing strategy is to position the 690 as the world’s finest
single-lens reflex instant camera; the camera of choice for high-
volume users of Polaroid film. The camera will be available
through high-end photographic retailers.
Media plan:
• Advertise in photographic trade and hobby magazines.
• Direct mail to Polaroid customers and other professional and
amateur names in the industry.
• Direct mail to photographic dealers explaining how the 690
represents a unique opportunity for increased sales and
profits by:
1. Offering a high-end instant product to the customer.
2. Attracting a high-profile customer to the store.
3. Creating repeat customers for film sales.
4. Meeting the needs of more advanced instant
photographers.
Forecast for Fourth Quarter 1996
Product U.S
No. Units Europe
No. Units
690 camera 5000 2280
Camera bag 200 850
Close-up lens 200 590
Product Information
Polaroid
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690
Camera Components
a. Built-in electronic flash
b. Transducer
c. Manual focus switch
d. Manual focus wheel
e. Shutter button
f. Automatic variable
speed/aperture shutter system
g. Four element glass lens
h. Distance scale
i. Film exit slot
j. Film door
k. Photocell
l. Lighten/darken control
m. Viewfinder cap
n. Viewfinder eyepiece
o. Neckstrap connectors
p. Picture counter
q. Tripod socket
r. Yellow bar (opens film door)
s. Thumb rest
t. Flash switch
u. Red light (indicates when flash
is charging)
Product Information
Polaroid
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690
Features
AutoFocus • Split second 127-zone sonar AutoFocus from as
close as 10.4 inches to infinity.
• Automatic variable speed/aperture shutter system
(speeds range from 1/180 of a second to 5
seconds or more; apertures from f/8 to f/90
• Four (4) element, f/8, 116mm coated glass lens
Manual Focus Optional manual focusing system, with focusing
wheel
SLR Single Lens Reflex - “What you see is what you get”
Picture Preview Two-stage shutter button lets the user preview the
picture before taking it
Flash Built-in electronic flash; automatically positions flash
for proper distance and correct flash exposure.
1/3000 of a second, range 10.4 inches to 14 feet,
articulating, on/off switch
Product Information
Polaroid
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Benefits
Flash and camera are powered by the high-energy batterythat is
built into every pack of Polaroid 600 film. Eliminates the concern of
unexpected battery drain.
Automatic flash positioningensures proper illumination
throughout the flash range; eliminates complicated exposure
adjustments. The strobe system is linked to the sonar gear train.
As the sonar system focuses, the strobe pivots to the proper angle
for that distance.
The camera’s automatic electronic flashis designed to correct
common lighting problems in daylight; softening facial shadows in
direct sunlight and providing even lighting in the shade.
With the camera’s close-up capability, pictures can be taken as
close as 10.4 inches (26cm) without the need for an accessory
diopter lens attachment.
The camera’s AutoFocus systemprovides split-second automatic
focusing from 10.4 inches to infinity. Ideal for candid shots.
With through-the lens viewing, what you see in the viewfinder is
exactly what the final picture will look like.
By sliding the flash switch OFF, time exposurescan be made for
up to 13 seconds; exposure duration depends on available light.
Press the shutter button for at least a second, then release it. The
camera will do the rest.
Product Information
Polaroid
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Specifications
DATA SHEET
Film Type 600 color film
Size
Folded
Open
Weight
cm 25.2 (L) x 10.7 (W) x 4.1 (H)
inches 9.94 (L) x 4.20 (W) x 1.63 (H)
cm 17.8 (L) x 10.7 (W) x 15.0 (H)
inches 7.00 (L) x 4.20 (W) x 5.13 (H)
0.79 kg (1.75lb)
Focusing
Range
Zones
Sonar AutoFocus, selectable manual focus mode
26.4cm (10.4 inches) to infinity
124 (AutoFocus)
Exposure Control Automatic ambient exposure
Follow focus strobe exposure
Light/Dark trim adjust ¾ stop
Viewing SLR (Single Lens Reflex), Fresnel focus screen
Lens System
f number
Equiv. Focal Length
System Resolution
4-element glass lens
8.16
115.9mm (4.563 inches)
8 lp/mm (on axis), 6 lp/mm (at corners)
Strobe System
Output
Recharge Time
Range
Special Features
Follow focus control (non-quenching)
400 BCPS (15 Watt seconds)
4.5 seconds
4.5m (14 feet)
SPAR (strobe preferred automatic recharge)
Articulating strobe, ready LED, strobe disable switch
Other Features Automatic trim and manual focus reset (when camera is folded)
Film counter
Neck strap
Tripod socket
Product Information
Polaroid
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690
Applications
The Model 690 camera is designed for professional photographers
and photo hobbyists. It’s ideal for business imaging activities such
as documentation and verification.
Possible applications include: Medical, law enforcement,
manufacturing, quality control, real estate, and insurance.
Recommended Films
The Model 690 camera uses 600 HighDefinition film only. Other
integral film types will not fit into this camera.
Operating Tips
Red-eye reduction
To help reduce the appearance of red eyes in pictures of people or
pets:
1. Have your subjects look toward a bright light just before
taking the picture.
2. Turn on additional lights in the room.
Focus distance for close-ups
Subjects should be no closer than 10.4 inches (26cm) from the lens
for proper focus.
Operating tips continue on next page
Product Information
Polaroid
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690
Operating Tips(continued)
Previewing the subject
To preview, lightly press the shutter button and hold it there. The
lens will spin and bring the subject into sharp focus. If you press
the shutter button too hard you will accidentally take a picture.
Holding the camera
When holding the camera during picture-taking, be sure to keep
your fingers away from the front of the camera. Blocking the exit
slot will prevent the film from ejecting.
Flash tips
For best indoor results, the subject should be from 10.4 inches
(26cm) to 14 feet (4.25m) away and near a light-colored
background.
Always use the flash for outdoor pictures. This will soften harsh
facial shadows caused by bright sunlight. In the shade, it will
provide additional light.
Photographing a daylight scene through the window
To avoid a flash reflection, slide the flash switch to the OFF
position.
To avoid focusing on the window, press the manual focus switch,
then focus manually by turning the focus wheel until the scene is in
sharp focus.
Operating tips continue on next page
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