Adobe FLASH PLAYER 10 - FOR IMMEDIATE RELEASE Manuale utente

FOR IMMEDIATE RELEASE

Press/Analyst Contacts

Matt Rozen

Adobe Systems Incorporated

415-832-2268

[email protected]

Craig Corica

A&R Edelman

650-762-2917

[email protected]

Adobe Flash Player 10 Now Available

Innovative New Features and Adobe Creative Suite 4 Integration Enable Breakthrough Web Experiences

SAN JOSE, Calif. — Oct. 15, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate

availability of Adobe® Flash® Player 10 software. Interactive designers and developers can leverage the new expressive

features and visual performance improvements in Flash Player 10 for unprecedented creative control to deliver the

most compelling Web applications, interactive content and high quality video to users across multiple browsers and

all major operating systems.

“Designers and developers know if they deliver video, online games, rich Internet applications (RIAs) and other

interactive experiences using Adobe Flash Player, they can reliably reach the entire Web,” said David Wadhwani,

general manager and vice president of the Platform Business Unit at Adobe. “Flash Player 10 continues to set the pace

for Internet innovation, and we’re excited to see how the community is already using it to create an entirely new class

of experiences not previously achievable on the Web.”

Adobe Flash Player 10 builds on the capabilities of the world’s most pervasive application runtime with new support

for custom filters and effects, native 3D transformation and animation, advanced audio processing, and GPU

hardware acceleration. Building on over 25 years of Adobe expertise with text, the highly flexible new text engine in

Flash Player 10 provides interactive designers and developers with more text layout options and better creative

control.

Adobe Flash Player 10 also extends the expressive capabilities of the Adobe Creative Suite® 4 product line (also

available today – see separate press release) with new levels of Adobe Flash technology integration to streamline

collaboration and enhance the design/develop workflow. Interactive designers and developers can create custom filters

and effects with Adobe Pixel Bender™, which is the same technology behind many filters and special effects in Adobe

After Effects® CS4 software. Developers targeting Adobe Flash Player 10 can use these filters, blend modes and fills to

animate effects or change the effect on rich media content at runtime. Flash Player 10 also enables new capabilities and

performance improvements in Adobe Flash CS4 Professional, the industry’s most advanced authoring environment

for creating interactive experiences. This includes easy-to-use 3D effects that enable designers to design in 2D and

easily transform and animate in 3D.

Page 2 of 2

Adobe Flash Player 10 Now Available

“Our clients expect innovation,” said Tim Barber, partner and creative director for Odopod, a leading design studio

and member of the Society of Digital Agencies (SoDA). “With the improved visual performance and awesome new 3D

effects in Adobe Flash Player 10, we can now use Adobe Flash CS4 Professional to create cool Web experiences that

were previously impossible. For us, this means fewer boundaries to the creative process.”

Adobe Flash Player delivers unparalleled creative options, highly engaging user experiences, stunning audio/video

playback, and virtually universal reach across operating systems. Flash Player content reaches over 98 percent of

Internet-enabled desktops. More than 80 percent of online videos worldwide are viewed using Adobe Flash

technology, making it the number one format for video on the Web. Adoption of a previous update to Flash Player 9

set all-time records by achieving nearly 90 percent reach on Internet-enabled desktops in less than nine months and

Flash Player 10 is expected to achieve a similar adoption rate.

Innovations introduced in Adobe Flash Player 10 will contribute to future Open Screen Project efforts, such as work

that will bring Flash Player 10 to mobile devices. The Open Screen Project is an industry-wide initiative to deliver rich

multi-screen experiences built on a consistent runtime environment for open Web browsing and standalone

applications across personal computers, mobile devices, and consumer electronics. More information about the Open

Screen Project is available at www.openscreenproject.org.

To learn more about the new features and read what designers and developers are saying about Adobe Flash Player 10,

visit www.adobe.com/products/flashplayer/.

Availability

Adobe Flash Player 10 is available immediately as a free download for Windows, Macintosh and Linux platforms

(including new support for Ubuntu 7 and 8) from www.adobe.com/go/getflashplayer. Support for Solaris is expected

later this year. All of the new expressive features and performance improvements introduced in Adobe Flash Player 10

will be available in Adobe® AIR™ later this year for designers and developers to build applications that run outside the

browser.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any

medium. For more information, visit www.adobe.com.

###

registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their

respective owners.

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