Olivetti D-Color MF2501 Manuale utente

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Olivetti d-Color MF2001 / MF2501 and d-Copia 253MF / 303MFSales Guide v1.0

Product Marketing – May 2011

Olivetti

d-Color MF2001 / d-Color MF2501

and

d-Copia 253MF / d-Copia 303MF

Sales Guide

Models d-Color MF2001 d-Color MF2501

Type A3 Mono / Colour MFP A3 Mono / Colour MFP

Speed 20 ppm 25 ppm

Standard Functionality Print / Copy / Scan / ADF / Duplex /

Host USB / Job Separator

Print / Copy / Scan / ADF / Duplex /

Host USB / Job Separator

Optional Functionality Staple Finishing / Fax /

Authentication Card

Staple Finishing / Fax /

Authentication Card

Target Office Workgroup Office Workgroup

Models d-Copia 253MF d-Copia 303MF

Type A3 Mono MFP A3 Mono MFP

Speed 25 ppm 30 ppm

Standard Functionality Print / Copy / Scan / ADF / Duplex /

Host USB / Job Separator

Print / Copy / Scan / ADF / Duplex /

Host USB / Job Separator

Optional Functionality Staple Finishing / Fax /

Authentication Card

Staple Finishing / Fax /

Authentication Card

Target Office Workgroup Office Workgroup

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 2

Table of Contents

Product Introduction

1.1.Product Introduction 4

1.2.Product Concept 5

1.3.Product Positioning 6

1.4.Product Design 7

1.5.Product Series Comparison 8

1.6.Product Configuration 11

1.7.MarketTrends 13

Easy

2.1.Easy Selling 15

2.1.1. Key Sales Points 15

2.1.2. Value Proposition 16

2.1.3. TargetCustomers 17

2.2.Easy Installation 18

2.2.1. The Smallest Footprint in its class 18

2.2.2. Paper Drawer Installation 18

2.2.3. FinisherInstallation 19

2.2.4. EasySet-upWizard 20

2.3.Easy Maintenance 22

2.3.1. Simplified Maintenance 22

2.3.2. How to change the CRU 23

2.3.3. How to change Toner 24

2.3.4. Mono Print Function when Colour Toner is exhausted 24

2.3.5. Improved Paper Handling 25

2.4.Easy Operation 27

2.4.1. Colour Touch Panel 27

2.4.2. ColourAdjustment 28

2.4.3. JobSeperator 29

2.4.4. NetworkSecurity 29

2.4.5. Authentication with Card Reader 30

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 3

2.4.6. Authentication with MFP 30

2.4.7. Smart Features for the Workplace 31

Competition

3.1.d-Copia 253MF vs Canon Image Runner 2525 34

3.2.d-Copia 253MF vs HP LaserJet M5025 MFP 35

3.3.d-Copia 253MF vs Ricoh Aficio MP 2500SPF 36

3.4.d-Copia 253MF vs Sharp MX-M 260 37

3.5.d-Copia 253MF vs Xerox WorkCentre 5225A 38

3.6.d-Copia 303MF vs Canon Image Runner 2530 39

3.7.d-Copia 303MF vs Konica Minolta bizhub 282 40

3.8.d-Copia 303MF vs Ricoh Aficio MP 2851 41

3.9.d-Copia 303MF vs Sharp MX-M283N 42

3.10. d-Copia 303MF vs Xerox WorkCentre 5230A 43

Appendix

4.1.What’s shipped with the d-Color MF2001 / MF2501? 44

4.2.What’s shipped with the d-Copia 253MF / 303MF? 45

4.3.Consumables for the d-Color MF2001 / MF2501? 46

4.4.Consumables for the d-Copia 253MF / 303MF? 47

4.5.Awards 48

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 4

1.1 Product Introduction

Olivetti introduces a range of entry-level A3 MFPs

The Olivetti d-Color MF2001,d-Color MF2501, d-Copia 253MF and d-Copia 303MF

is a brand new range of A3 MFPs designed to capture new markets and replace

competitive devices, by offering exceptional ease of operation and simple maintenance.

The Olivetti d-Color MF2001 and d-Color MF2501 are the perfect A3 MFP solutions,

for small and medium size workgroups, who require mono and colour printing and

copying as they offer 20ppm and 25ppm A4 speeds, and 10ppm and 13ppm A3 print

speeds, respectively, providing professional quality for users looking for simple

installation, maintenance, and ease of use. These 2 new models are brand new to the

Olivetti colour range. The d-Color MF2001 and d-Color MF2501 are delivered with

standard duplex, automatic document feeder and job separator. Their embedded colour

touch panel can be personalised for direct access to frequently used applications and

their long-life drums, offering volumes of up to 200,000 prints, ensure high productivity

and efficiency.

They feature options such as a 500 sheet staple-finisher, which can staple up to 50

sheets, additional paper trays for additional productivity, user authentication facilities to

improve data security and confidentiality, if required, and a fax option to make the

models truly multi-functional.

The Olivetti d-Copia 253MF and d-Copia 303MF are also available for those customers

who wish to enjoy all of the above benefits, but only wish to print or copy in mono.

They cruise at 25 and 30 ppm respectively, and offer an amazing long-life drum of

300,000 prints.

OEM Equivalents

d-Color MF2001 = Kyocera Mita FS-C8020MFP

d-Color MF2501 = Kyocera Mita FS-C8025MFP

d-Copia 253MF = Kyocera Mita FS-6025MFP

d-Copia 303MF = Kyocera Mita FS-6030MFP

Supplies are not cross compatible between Kyocera Mita and Olivetti

SG version: 1.0

Date: May 2011

Updates Reason for change

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 5

1.2 Product Concept

Compact and user friendly

Suitable for small-office and the small-to-medium sized business with low-to-

medium printing volumes

Competitive prices to attract customers with a limited budget for the initial

purchase of the main unit and options

Simplified hardware design to enhance installation and maintenance – Plug-in

and use

Affordable but efficient and reliable MFP also an alternative to A4 MFP models

The right models to target the replacement market of the old A3 models

Long run between maintenance calls makes these models suitable to be

distributed via dealers with limited customer support capabilities, as well as via

Distributors

-Easy Selling

-Easy Installation

-Easy Maintenance

-Easy Operation

Easy4

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 6

1.3 Product Positioning

The new series does not replace any existing product in the current portfolio; they are

additional products with a new innovative product concept to win incremental A3 MFP

customers in small to medium sized business opportunities:

Internal Positioning – d-Color MF2001 / d-Color MF2501

Internal / External Positioning – d-Copia 253MF / d-Copia 303MF

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 7

1.4 Product Design

In Harmony with the Environment

The compact and stylish design of the brand new d-Color MF2001,d-Color MF2501,

d-Copia 253MF and d-Copia 303MF will fit into any office environment:

With a full-colour touch display for intuitive ease of operation as standard (see Section

2.4.1 for more detail).

The paper output tray is delivered in a dark contrasting colour to

facilitate easy identification of printed output for retrieval.

The paper drawer utilises a free grip handle so it can be accessed

overhand or underhand and can be opened with the minimum of

force.

The Network Interface area of the MFP also employs a cable cover

to deliver a neat and tidy office impression.

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 8

1.5 Product Series Comparison

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 9

Product Series Comparison cont…

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide

Internal and confidential publication not to be reproduced without authorisation 10

Product Series Comparison cont…

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