Samsung D300 (Electra) Manuale utente

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Projector : D300 (Electra)

•Sales Guide

2008.Apr

Visual Display Division

Confidential

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Contents

1. Product Concept

2. Target Customer & Key Needs

3. Product positioning

4. Market Outlook

5. Comparison

6. Sales Points

7. Q&A

8. Summarized General Spec.

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1. Product Concept

Designed to aim at the practical user

•D300 is the best solution for those who are looking for the Business projector

to do presentation and business purpose.

※Mainly focused on brightness & lowest noise among Business Projector

D300 is a business projector which fits for

business presentation and also for office

environment

z1024 x 768 (XGA)

z3,000 ANSI of monitor mode for ambient light

will fit any business presentation purpose

zWindows Vista Certified

zNoise: Monitor mode 32[dB], Movie mode 28[dB]

zVarious Video Input

D300 is a business projector which fits for

business presentation and also for office

environment

z1024 x 768 (XGA)

z3,000 ANSI of monitor mode for ambient light

will fit any business presentation purpose

zWindows Vista Certified

zNoise: Monitor mode 32[dB], Movie mode 28[dB]

zVarious Video Input

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2. Target Customer & Key Needs

Target Customer

Target

Customer

Unique Design with new dolphin concept

Powerful functions for presentation mode

Key Needs (Key

Buying Factor)

•XGA & 3000 ANSI model will be a more popular concept in business market.

•Leadership in business solution choices & unmatched total cost of ownership

•Design gains more importance with picture quality in projector market.

• Small & Middle Business owner

• Value for money

• Office Solution company

• Presentation Purpose in ambient light Monitor mode

(3,000 ANSI)

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-1. Product Positioning

1. Product Positioning

zD300 is a business projector which can work with any purposes

- Best performance in Contrast among same grade projector

- Best of best in Audible Noise and Contrast Ratio

B2BXGA, 3000ANSI, 400:1, 35dB, 4.0kg

Hitachi

CP-X417

B2BXGA, 3000ANSI, 400:1, 36dB, 2.8 kg

Toshiba

TLP-X3000AU

B2BXGA, 3000ANSI, 2000:1, 34dB, 3.7kg

BenQ

MP771

B2BXGA, 3000ANSI, 3000:1, 28dB,3.7kg

Samsung

D300B

MarketSpecificationModel Name

BenQ

MP771

High Contrast

Audible

Noise

(Under 30dB)

High

(over 40dB)

Low Contrast

Competitors’ Comparison

Product Positioning (XGA)

Samsung

SP-D300B

Toshiba

TLP-X3000AU Hitachi

CP-X417

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Put SP-D300B (Electra) on a competitive position with top brand projector of the market

to optimize sales and increase market share.

Price

Premium

+20%

-20%

+40%

Price Positioning

-2. Price Positioning

2. Price Positioning

SP-D300

-40%

BenQ

MP771

Toshiba

TLP-X3000AU

Hitachi

CP-X417

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4. Market Outlook

Resolution/Brightness

Channel

Region-wise

Forecasts

Source: PMA W/W forecast 4Q.2007

[Unit: %]

ProAV

Dist

Dist’

’y

Direct

Retail

(AV) (AV+Data)(Data)

Europe

North America

‘07 ‘07

65%

17%

15%

100%

3.1%

13%

20%

64%

100%

12%

27%

34%

27%

100%

3.7M

1.7M

0.8M

0.5M

8.0M

6.8M

5.8M

5.0M

2007 2008 2009 2010

Professional

Consumer

[ Units

(U$)

]

5.5M

($7.1B)

6.6M

($7.4B)

8.5M

($8.1B)

11.6M

($9.8B)

2007

U.S

39.4%

EMEA

35.1%

ROW

25.4%

1121.5KCanada 1,696.6KUS

217.1KJapan

542.1KChina

137.5KRussia 206.3KFrance 278.4KUK 284.8KGermany

28%

62%

2007

1080p

Wide XGA

720p

XGA

SVGA

480p

기타

3.7%

5.6%

14.3%

48.7%

15.6%

2.5%

0.0%

8.6%

2.5%

2007

5000~

4000-4999

3500-3999

3000-3499

2500-2999

2000-2499

1500-1999

1000-1499

~1000

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5. Comparison

5. Comparison –

–XGA

XGA

D300 will be No.1 product in the market with its Contrast and

Noise control

$1,399

3000 hours

D-sub, S-video,

Component

M/M

3.6kg

26 dB

3,000 : 1

3,000

1024x768

DLP

SP-D300

Samsung

DLPLCD 0.63”DLPLCD 0.63”LCDType

2000 hours2000 hours3000 hours2000 hours2000 hoursLamp Life

$1,795$1,099$1,299$1,095$1,799Price

D-sub, S-video,

Component

M/M

1.6 kg

40 dB

2,000 : 1

2,700

1024 x 768

EMP-1710

Epson

39 dB35 dB31 dB40 dBNoise

M/MM/MM/MM/MZoom/Focus

1024 x 7681024 x 7681024 x 7681024 x 768Resolution

2.8 kg3.1 kg3.0 kg3.1 kgWeight

D-sub, S-video,

Component

DVI, S-video,

Component

DVI, S-video

Component

D-Sub, S-videoInput

500 : 1

3,000

VT700J

NEC

Design

3,0003,2003,000Brightness

Contrast

Model

Maker

2000 : 1

LVP-XD470

Mitsubishi

2000 : 1450:1

MP770PLC-XU78

BenQSANYO

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6. Sales Points Summary

Perfect fit for Business purpose

Sales Point Summary

D300 is a data projector which can accommodates

any business purposes with 3,000ANSI of brightness

Brightness of 3,000 ANSI

-3,000 ANSI of monitor mode for ambient light

will fit any business presentation purpose

Windows Vista Certified

-Window Vista Certified with XGA native resolution

-Contrast Ratio (3000:1) / Lowest Noise (28dB)

-These are projectors for everyday use.

-HDMI, PC-input, Composite, Component inputs

Versatile Multimedia

A800

D300

’

’08.Jun

08.Jun

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Business Projector

Perfect Solution for Business purpose

▶Brightness 3,000 ANSI

Effective presentation in ambient light

• XGA resolution & Monitor Mode (3,000 ANSI)

•Lowest Noise in business Projector (28dB)

•Window Vista Certified

-1. Sales Points

1. Sales Points –

–Business Projector

Business Projector

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