Sony DIGITAL NOISE CANCELING HEADPHONES... Manuale utente

PAGE 1

INTRODUCTION: MDR-NC500D Digital Noise Canceling Headphones

The Sony MDR-NC500D digital noise canceling headphones are the world’s first headphones to more accurately reduce

stress-inducing noise from aircraft, trains/buses and office sounds while providing the high-quality audio expected from

Sony.

1. World’s first digital noise canceling headphones – offer your customer unprecedented noise-

cancelling capability, multiple noise cancelling modes, intelligent mode selection and digitally

equalized audio.

2. With the included lithium-ion battery, your customers can enjoy their new MDR-NC500D for up to

16 hours of listening time1, perfect for travel or long days in the office.

3. Lightweight, ear-conscious design ensures hours of comfortable use.

PAGE 2

HOW DO THEY WORK? MDR-NC500D Digital Noise Canceling Headphones

To create the noise-reducing technology in the MDR-NC500D, Sony used digital technology with Artificial Intelligence.

Cool, huh? Together with its acoustical analysis and transducer technologies, the result is improved noise cancellation

performance and excellent sound quality, with rich bass and crisp mid and high range frequencies.

The increased rate and accuracy of noise reduction in these six-ounce headphones is due to the use of a unique digital

noise canceling software engine – a set of digital filters located in the built-in digital signal processor. Here’s how it works.

1. To start the digital noise canceling (DNC) process, a microphone found inside the ear

cup of the headphones takes an analog audio reading of the ambient noise and

converts the sound to digital.

2. At the same time, the analog audio input signal from the audio source (like a Music

player) is converted to a digital signal. Then it’s sent through a digital equalizer to

enhance the mid-range vocals and alleviate the excess bass – two sound elements

that can be negatively affected in most noise-canceling headphones.

3. The audio source signal is compared to the ambient noise signal, and the DNC

software engine uses a digital filter to remove ambient noise that registers in the

desired frequency range.

4. The resulting signal is converted back to analog and sent to the headphones’ driver

for sound reproduction and sent to the listener’s ear.

This digital-based process enables more effective noise cancellation than is possible using analog filter technology. Sony’s

DNC software engine makes it possible for these digital noise canceling headphones to offer three distinct noise canceling

modes optimized for different environments: airplane, train/bus or office.

PAGE 3

TOP REASONS TO BUY MDR-NC500D Digital Noise Canceling Headphones

MDR-NC500D Headphones…

Sound Great…

The ground breaking new digital signal processing technology reduces up to 99%2of

ambient noise from airplanes, trains or the office. A digital equalizer ensures high-grade

audio without sacrificing the noise canceling effectiveness.

Look Great….

Designed with a beautiful lacquer finish on the ear piece, the MDR-NC500D headphones

are a fashionable way to maximize audio entertainment.

Feel Great…

Weighing only 6oz, the lightweight MDR-NC500D headphones feature an adjustable

headband and thick, urethane foam padding in the ear pieces that reduce pressure and

pinching on the outer ear.

…for up to 16 hours1!

Sony developed the MDR-NC500D digital noise canceling headphone with long flights and

stress relief in mind. They are powered by an internal lithium-ion battery that can operate

for up to 16 hours1on a single charge. The headphones also have an external battery box

that holds two AA batteries for those times your customer can’t access a wall plug.

SALES TIP: ARTIFICIAL INTELLIGENCE

By pressing the Artificial Intelligence Noise Canceling button found on the outside of the right ear piece, the

MDR-NC500D headphones can scan the ambient noise profile and intelligently and automatically select the best

mode to cancel out the highest amount of unwanted sound. Each mode uses a different digital filter in the Digital

Signal Processor which has been specifically tuned for effective noise reduction in these different sound environments.

Your customer can also select Manual to pick the mode themselves.

NC MODE A

Aircraft noises

NC MODE B

Trains and buses

NC MODE C

Office environment

PAGE 4

WHO BUYS MDR-NC500D Digital Noise Canceling Headphones AND WHY?

Increasing the percentage of ambient noise cancellation to up to 99%2, the new MDR-NC500D headphones are perfect

for travelers, students, office dwellers, high-traffic home inhabitants and others who want to block out excessive noise

and create the optimal listening experience for their music.

TRAVELERS

For anyone who spends more time reclined on an airplane than

sitting at home in a recliner, the MDR-NC500D digital noise canceling

headphones are a perfect solution. Whether on a crowded train or a

packed flight, your customers will be able to relax and enjoy the

sound of their audio device.

In addition, headphone speakers swivel flat for easy packing and

include a deluxe storage case – a perfect solution for travelers! The

MDR-NC500D includes 2 adapters, one for use with home stereo

equipment, and another for use with dual plug airplane sockets.

OFFICE WORKERS

Can a noisy work environment interfere with your customer’s

productivity? Suggest the MDR-NC500D digital noise canceling

headphones that help block out office sounds and the hum of air

conditioning equipment so your customers can concentrate on their

work, not their coworker’s chatter.

SALES TIP: MONITOR SWITCH

For times when your customer needs to listen to travel

announcements or interact with others, a monitor switch located on

the outside of the right earpiece allows temporary suspension of the

noise canceling properties and audio output of the headphones.

Your customer can temporarily hear surrounding noises – without

having to remove the headphones.

PAGE 5

SALES PITCH FOR MDR-NC500D Digital Noise Canceling Headphones

MDR-NC500D headphones use Digital technology to realize incredible noise

reduction along with pristine quality audio. The lightweight, ear-conscious

design offers premium comfort, even after extended use. For added

convenience, the built-in monitor switch lets your customer hear surrounding

sound without taking off the headphones.

A unique feature of the technology used in Sony's MDR-NC500D is the use of

artificial intelligence noise canceling. Sony engineers observed that the

effectiveness of noise canceling varied according to noise environment. The

engineers identified aircraft, trains/buses and offices as the three most

common noise environments in which noise canceling headphones are used.

Based on this finding, Sony engineers creating three noise canceling modes

optimized for each environment. With AI noise canceling, the headphones

analyze the ambient noise and automatically select the appropriate mode.

SALES TIP: DIGITAL EQUALIZER

The Digital Equalizer delivers superb digital audio quality – sound with rich bass and crisp

mid-and high-range frequencies. By going digital, the MDR-NC500D headphones deliver a

balanced and rich sound while still delivering the highest level of noise cancelation when

traveling or working.

PAGE 6

EXTRAS & UPSELLS FOR MDR-NC500D Digital Noise Canceling Headphones

We live in an increasingly mobile society where the need for portable entertainment is growing by leaps and bounds. Your

customers will want to enhance their portable DVD or Walkman®player with great sounding, stylish headphones.

Sony Walkman Video MP3 players

Sony Walkman Video MP3 players deliver the superior sound quality your

customers expect from Sony – one of the world's leading music producers

and innovators of audio technology. With the MDR-NC500D digital noise

canceling headphones, your customers can hear great sound from their

player – not the rumble of a train or the hum of office equipment.

DVP-FX820 Portable DVD Player

This portable DVD player is so lightweight, compact and rugged your

customer can carry it wherever they go. The MDR-NC500D digital noise

canceling headphones help ensure the only audible noise on the plane is

coming from your customer’s portable DVD player!

NH-AA-2DB High-Performance Rechargeable Batteries

Although the MDR-NC500D digital noise canceling headphones include an

internal lithium-ion battery that can operate for up to 16 hours1on a single

charge, they also include an external battery box that holds two AA

batteries. Recommend additional AA batteries so your customers can enjoy

the superb sound of their headphones – even longer!

PAGE 7

CLOSING THE SALE ON MDR-NC500D Digital Noise Canceling Headphones

Quality, Comfort and Style.

The MDR-NC500D headphones use digital technology to reduce

ambient noise up to 99% of 160HZ while providing a balanced and rich

sound and delivering the highest level of noise cancellation when

traveling, commuting or working. Sony’s digital noise canceling engine

makes it possible for the MDR-NC500D to offer three distinct noise

canceling modes optimized for different environments: airplane,

train/bus or office.

To provide comfort during long hours of wear, the new headphones

feature thick, urethane foam padding in the ear pieces that reduce

pressure and pinching on the outer ear. To add style to comfort, the

ear cups are finished with black lacquer and have a single-sided cord

connection for convenience.

Your customer can completely relax with a soothing, uninterrupted

listening experience. These lightweight and comfortable noise-

canceling headphones deliver tranquility for up to 16 hours1of

listening time.

PAGE 8

MDR-NC500D Digital Noise Canceling Headphones FOOTNOTES PAGE

1. Actual battery life may vary based on product settings, battery, usage patterns and environmental conditions.

2. At 160 Hz.

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